After (now, year and a half long) exploration on the communication relationship between the contemporary artwork and the art user, among other things, PP group founded out that there is a strong necessity for the institution like ‘Art Fitness Center’ in our society. Art Users need to WORK OUT the most adequate way of observing and using contemporary art works, in order to cope better with the contemporary life style, in order to feel better about contemporary art and their self, and, in order to understand it all better.