Nearly all of the BMW Group’s art sponsorship projects have found a home in BMW facilities in Europe, the United States and Asia.
In spring 2023, BMW Manufacturing Hungary Kft., the Department of Architecture of the University of Debrecen, the Institute of Media and Design of the Eszterházy Károly Catholic University and the Department of Sculpture of the Hungarian University of Fine Arts (in cooperation with the Modern and Contemporary Art Centre – MODEM) launched a joint programme under the slogan LEAN-GREEN-DIGITAL, in which students designed artworks for the area of the Debrecen factory under construction.
Inspired by the iFACTORY concept, the ideas were created individually and in groups, tailored to interior and exterior spaces, from which the winning entries will be selected by an international jury. These designs will be on display at the exhibition.