Concrete Time stood out from its contemporaries with its restraint, geometric inspired shapes floating in front of a white background and sans-serif fonts which didn’t fit into the socialist advertisement culture neither in typography nor in figuration.
In retrospect the works radiate a kind of cybernetic suprematism: the analogue forms evoke both the experimentalism and casualness of the early avant-garde and the maximalist optimization oriented work ethic of the forthcoming computer age.
The Bézier curve executed the ruler and the compass: Ferenc Gróf’s exhibition is an epitaph on the memorial of one of the most monumental graphic ventures of the late Kádár era.